The news – A packaging developed and suggested by Amazon relieves all of us from a frustration of opening the one.
The good - Echo friendly, easy to use and economical. Wonder why nobody else thought of it earlier? Wrong, lot many have thought, just that now the same is from Amazon, the news makes a headlines and yes Amazon being such a big packager the impact is also big.
The challenge – Not good enough for displaying the product in store. Solution is to keep the display pieces and the ones being sold in different packaging.
The endless opportunity– For example, whenever I unpack a new formal shirt, I once think why they need so many things to pack one shirt – card board, plastic, pins, weighing almost same as shirt and so much not green. There is an opportunity to develop the alternative packaging for a formal shirt, which takes lot less material but provides similar handling of the shirt as current one.
Read more at - http://www.amazon.com/b/?&node=2233256011
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