The news - PepsiCo is asking consumers to design future mountain Dew product including the taste, packaging, and go to market ads.
The trend – Companies are increasingly harnessing the power of consumers.
The benefits – Get what customers would like to buy, get it at a very very low cost.
Sample ads from the consumers – are not bad at all, check out - http://www.youtube.com/watch?v=0Yhx3cFn0_M
Read more at - http://www.dewmocracymediahub.com/
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