Wednesday, August 1, 2012

Food Printer wins innovation competition

China daily reported that a device to capture aroma of meal on a postcard has won the "most-fun" award of the sixth Sony Student Design Workshop.

The design combines camera, smell extractor and a printer.  While on holidays, people enjoy delicious and distinctive local food, they can use this device to take pictures and collect the aroma simultaneously and then print them in a postcard-style and  post the cards to family and friends to share a great eating experience visually and aromatically.

"I spent several months designing it," said the 20-year-old student majoring in industry design. "What I completed was just an idea and draft sketch. Without the help of Sony's designers, I could not have made the model."

This competition aims to erect a platform for Chinese university students to undertake industry design, inspire their creative potential and support China's innovations and inventions industry.

According to Han Jia, assistant manager of Sony China Creative Center, this year's work started last September. Han's team visited nine universities and colleges around China to promote the design workshop and received a total of 413 ideas from 133 of them.

"None of the designs have been commercialized so far because they are concept designs and very avant garde," said Cai Leilei, senior manager with the corporate public relations department of Sony (China) Ltd. "But we are considering taking some of the designs to the market."

Read full news at http://www.chinadaily.com.cn/cndy/2012-07/23/content_15606937.htm