The news - Sony will record and broadcast 2010 World cup matches in 3D capable video, providing the football lovers a in-the-stadium like experience.
The good - 3D experience without the glasses
The bad - You might need the specific model of Sony TV to get the 3D experience
The Beneficiary - Sony set to grab bigger pie of TV market during FIFA 2010
Unknown - Exact offering for a common man to utilize this technology
Read more at - http://www.fifa.com/aboutfifa/marketing/releases/newsid=1143253.html
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