The News – Ford announced its next generation car which includes a touch screen interface and ability to listen to Twitter tweets through its voice translation interface and also listen to streaming music, podcast or news direct from the internet. These are expected to roll out by the spring of 2011.The Trend – Social Media is becoming an integral part of our lives and companies are coming up with inventions to fuel this trend.
The benefits – Consumers are going to be spoilt for choice and it will now be easily possible for them to take their preferences anywhere they go with minimal of efforts – either with news or music or their favourite shows.
The challenge – This could lead to more distracted drivers and the number of road accidents due to negligence could actually increase due to these tools. Car makers need to balance such inventions with anti-collision inventions for this to be adopted whole-heartedly by the masses. Expect more activity in this space.
Picture Courtesy – Flickr - http://www.flickr.com/photos/thulung/3630506997/
The benefits seems to be far more than the risks, as long as the users use it in a right manner. Good analysis.
ReplyDelete